a. How did Rolling Stone achieve a carbon neutral paper? Why did Rolling Stone chose to reduce their emission by concentrating on paper? Could you think of other processes that a printer would need that would be harmful to the environment.
b. Which company helped Rolling Stone achieve their claim? Paper production would be one of the most environmentally damaging industries. Hypothesize what the culture and vision of this company would be in regard to sustainability. Investigate this company on the internet www.catalystpaper.com/ and make a conclusion about whether your hypothesis is correct.
c. A number of companies offer a carbon offsetting option when purchasing their services (eg. Airline companies). Formulate your opinion on the concept of carbon offsetting by reforestation. What do you think are the pros and cons of such an approach.