a. How does the sampling procedure employed in an international environment differ from that used domestically? b.

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a. How does the sampling procedure employed in an international environment differ from that used domestically?
b. What issues are relevant to a researcher's decision to use the same sampling procedure across countries?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:45 AM

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a. How does the sampling procedure employed in an international environment differ from that used domestically? b.

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a In domestic research the identification of target population and determination of sample frame is ...View the full answer

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