(a) How should a licensor protect its investment in a foreign country? (b) Is licensing a less...

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(a) How should a licensor protect its investment in a foreign country?
(b) Is licensing a less risky approach for the seller than direct foreign investment?

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The Legal and Regulatory Environment of Business

ISBN: 978-0078023859

17th edition

Authors: Marisa Pagnattaro, Daniel Cahoy, Manning Magid, Lee Reed, Pe

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Question Posted: Sep 21, 2015 08:49 AM

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(a) How should a licensor protect its investment in a foreign country? (b) Is licensing a less...

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The Legal and Regulatory Environment of Business

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