Question: A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the

A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the number of catalog requests received (data in thousands). Three advertising designs and two different size advertisements were considered. The data obtained follow. Use the ANOVA procedure for factorial designs to test for any significant effects due to type of design, size of advertisement, or interaction. Use Î± = .05.

Size of Advertisement Small Large 12 12 Design 14 30 10 18 18

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