Question: A manager of a stylish gift store plans to set the following prices for three new items: Item A .. $37.00 Item B .. $4.50

A manager of a stylish gift store plans to set the following prices for three new items:
Item A ………………….. $37.00
Item B ………………….. $4.50
Item C ………………….. $60.00
The manager’s partner suggests that it would be better to subtract one cent from each of these prices so that the prices will seem lower to the customer. However, the manager worries that 9-ending prices might give these items a low-quality, “bargain-basement” image. What would you recommend?

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