A manufacturer recently exported peanut butter with a green label to a nation in the Far East.

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A manufacturer recently exported peanut butter with a green label to a nation in the Far East. The product failed because it was associated with jungle sickness. How could this mistake have been avoided?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:23 AM

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A manufacturer recently exported peanut butter with a green label to a nation in the Far East.

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Foundations of Marketing

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