A market researcher investigated consumer preferences for Coca-Cola and Pepsi before a taste test and after a
Question:
a. Is there evidence of a difference in the proportion of respondents who prefer Coca-Cola before and after the taste tests? (Use α = 0.10.)
b. Compute the p-value and interpret its meaning.
c. Show how the following table was derived from the table above:
d. Using the second table, is there evidence of a difference in preference for Coca-Cola before and after the taste test? (Use α = 0.05.)
e. Determine the p-value and interpret its meaning.
f. Explain the difference in the results of (a) and (d). Which method of analyzing the data should you use? Why?
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Related Book For
Basic Business Statistics Concepts And Applications
ISBN: 9780132168380
12th Edition
Authors: Mark L. Berenson, David M. Levine, Timothy C. Krehbiel
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