Question: A marketing manager needs to find the causes for the decline in market share of his or her company's product. The manager decides to conduct

A marketing manager needs to find the causes for the decline in market share of his or her company's product. The manager decides to conduct marketing research.
a. How should he or she go about finding a supplier of research services?
b. Suppose the manager decides to introduce the product in Europe. A study needs to be conducted to assess the acceptance of the product in various markets. What criteria should the manager use in selecting a research supplier?

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