A marketing manager needs to find the causes for the decline in market share of his or
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a. How should he or she go about finding a supplier of research services?
b. Suppose the manager decides to introduce the product in Europe. A study needs to be conducted to assess the acceptance of the product in various markets. What criteria should the manager use in selecting a research supplier?
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Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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