A marketing manager of a company used a pocket calculator to estimate the relation between sales dollars
Question:
Sales Dollars = $97,000 – (1.45 × Advertising Dollars)
Do these results imply that advertising hurts sales? Why would there appear to be a negative relation between advertising expenditures and sales?
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Related Book For
Managerial Accounting An Introduction to Concepts Methods and Uses
ISBN: 978-0324639766
10th Edition
Authors: Michael W. Maher, Clyde P. Stickney, Roman L. Weil
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