A marketing manager of a company used a pocket calculator to estimate the relation between sales dollars for the past three years and monthly advertising expenditures (the independent variable). The regression results indicated the following equation:Sales Dollars = $97,000 – (1.45 × Advertising Dollars)Do these results imply that advertising hurts sales? Why would there appear to be a negative relation

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A marketing manager of a company used a pocket calculator to estimate the relation between sales dollars for the past three years and monthly advertising expenditures (the independent variable). The regression results indicated the following equation:
Sales Dollars = $97,000 – (1.45 × Advertising Dollars)
Do these results imply that advertising hurts sales? Why would there appear to be a negative relation between advertising expenditures and sales?

Related Book For answer-question

Managerial Accounting An Introduction to Concepts Methods and Uses

10th Edition

Authors: Michael W. Maher, Clyde P. Stickney, Roman L. Weil

ISBN: 978-0324639766