A marketing manager wants to predict customers with risk of churning (switching their service contracts to another
Question:
A marketing manager wants to predict customers with risk of churning (switching their service contracts to another company) based on the number of calls the customer makes to the company call center and the number of visits the customer makes to the local service center. Data from a random sample of 30 customers are organized and stored in Churn .
a. Using all the data as the training sample, develop a classification tree model to predict the probability of churning, based on the number of calls the customer makes to the company call center and the number of visits the customer makes to the local service center.
b. What conclusions can you reach about the probability of churning?
Step by Step Answer:
a JMP output b The r 2 for the classification tree model is 0434 The first split is for the 8 custom...View the full answer
Basic Business Statistics
ISBN: 9780321870025
13th Edition
Authors: Mark L. Berenson, David M. Levine, Kathryn A. Szabat
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