Question: A marketing research analysis considered how two customer characteristics affect their customers stated desire for their product. Potential customers in a focus group were shown
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(a) Does the path diagram provide enough information to compute the fitted values from the multiple regression?
(b) What is the sign of the marginal slope between age and product rating?
(c) Describe the ideal customer for this product, at least as indicated by the summarized model.
Age 0.1 point/year 2 s000o.7 year/soo0 Product Rating year Income 0.2 point/S0oo
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