A marketing researcher wants to test the hypothesis that, in the population, there is no difference in
Question:
a. Is there sufficient evidence to reject the null hypothesis?
b. What conclusion can be drawn from the table?
c. If the average importance were computed for each group, would you expect the sample means to be similar or different?
d. What was the total sample size in this study?
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Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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