A monopolys inverse demand function is p = 100 Q + (5A - A2) / Q,

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A monopoly’s inverse demand function is p = 100 – Q + (5A - A2) / Q, where Q is its quantity, p is its price, and A is the level of advertising. Its marginal cost of production is constant at 10, and its cost of a unit of advertising is 1. What are the firm’s profit- maximizing price, quantity, and level of advertising?


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Managerial Economics and Strategy

ISBN: 978-0321566447

1st edition

Authors: Jeffrey M. Perloff, James A. Brander

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