Question: A new credit card company is investigating various market segments to determine whether it is profitable to direct its advertising specifically at each one. One
A new credit card company is investigating various market segments to determine whether it is profitable to direct its advertising specifically at each one. One of the market segments is composed of Hispanic people. The latest census indicates that there are 31,669,000 Hispanic adults (18 and over) people in the United States. A survey of 475 Hispanics asked each how they usually pay for products that they purchase. The responses are:
1. Cash
2. Check
3. Visa
4. MasterCard
5. Other credit card
Estimate with 95% confidence the number of Hispanics in the United States who usually pay by credit card.
Step by Step Solution
3.43 Rating (156 Votes )
There are 3 Steps involved in it
Codes 3 and 4 were changed to 5 7... View full answer
Get step-by-step solutions from verified subject matter experts
Document Format (1 attachment)
398-M-S-O-T-P (107).docx
120 KBs Word File
