A random sample of 100 consumers is selected to help determine consumer preferences for two proposed new soft drink flavors. Results from the sample appear below:

Use a chi square test of independence to test a null hypothesis that flavor preference is independent of gender for the population represented here. Use a significance level of 5% for your test.

Gender Preference Flavor A Flavor B Totals Male 36 24 60 Female 28 12 40 Totals 64 36 100