A random sample of consumers is taken, and their mean preference for visiting a sports event is

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A random sample of consumers is taken, and their mean preference for visiting a sports event is found to be 5.1 (on a 1 to 7 scale, where 7 denotes most preferred). In the previous surveys, the mean preference has always been 5.0. Has the mean preference changed now? (Use α = .10 and σ = .1.)
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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