Question: A retail outlet wanted to know whether its weekly advertisement in the daily newspaper works. To acquire this critical information, the store manager surveyed the

A retail outlet wanted to know whether its weekly advertisement in the daily newspaper works. To acquire this critical information, the store manager surveyed the people who entered the store and determined whether each individual saw the ad and whether a purchase was made. From theƂ information developed, the manager produced the following table of joint probabilities. Are the ads effective?Explain.

A retail outlet wanted to know whether its weekly advertisement

Purchase No Purchase See ad Do not see ad 18 .42 .28 .12

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