A shopping center sample was used to evaluate a new product. Given the data in Table 14-6,
Question:
Table 14-6
Transcribed Image Text:
Proportion of Time Period Location of Normal ShoppingTraffic Center Weekdays A Evenings A Weekends A Weekdays B Evenings B Weekends B Traffic 500 200 400 800 250 550 Size 100 100 100 100 100 100 They Will Buy It 50 25 20 60 30 35
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Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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