A skeptic says: Marketing research and brand management are unnecessary. If a company wants to find out

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A skeptic says: "Marketing research and brand management are unnecessary. If a company wants to find out what customers want, it should simply look at what they're already buying." Do you agree with this comment? Explain.

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Microeconomics

ISBN: 9780135952955

8th Edition

Authors: Glenn Hubbard, Anthony Patrick O Brien

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Question Posted: Nov 01, 2017 07:17 AM

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A skeptic says: Marketing research and brand management are unnecessary. If a company wants to find out

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Looking at what consumers are already buying is a good wa...View the full answer

Microeconomics

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