A telephone survey is planned to determine the day-after recall of several test commercials to be run

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A telephone survey is planned to determine the day-after recall of several test commercials to be run in Fargo, North Dakota. Design a telephone sampling plan.

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:45 AM

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A telephone survey is planned to determine the day-after recall of several test commercials to be run

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Marketing Research

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