A.) Transparency is a growing factor in health care. You have been hired to consult with a group of cardiologists who have just developed their first Web site. The practice is located in a medium-sized community where there are three other cardiology practices. Present the pros and cons for them in developing a proactive approach to transparency on their Web site. Some of the partners in the practice are strongly opposed to providing any metrics on the site.

B.) A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group's research firm has characterized the community as comprising Boomers, Gen-Xers, and a significant number of N-Gen white-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile in terms of how:

(i) How the office setting might be configured?

(ii) How office scheduling and hours should be constructed?