Question: (a) Under what conditions may goodwill be reported as an asset? (b) Roper Company engages in a widespread advertising campaign on behalf of new products,

(a) Under what conditions may goodwill be reported as an asset?
(b) Roper Company engages in a widespread advertising campaign on behalf of new products, charging above normal expenditures to goodwill. Do you approve of this practice? Why or why not?

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