Question: a. What are some of the challenges marketers must consider when designing their pricing strategies? b. Should different pricing approaches be utilized in different countries?

a. What are some of the challenges marketers must consider when designing their pricing strategies?
b. Should different pricing approaches be utilized in different countries?
c. How can a company such as Pfizer balance the costs associated with communicating the benefits of their products with the target markets desire for reasonable prices?

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