Question: A year after (Product) REDs launch, Ad Age reported that although $100 million had been spent on marketing the campaign, only about $25 million had

A year after (Product) RED’s launch, Ad Age reported that although $100 million had been spent on marketing the campaign, only about $25 million had gone to the charity itself. Industry observers speculated that this could trigger a backlash against the campaign. Do you believe the criticism is justified? Do you think the campaign could lose supporters as a result?

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