AB InBev categorizes its brands into at least three categories: global brands, international brands, and local champions.

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AB InBev categorizes its brands into at least three categories: global brands, international brands, and local champions. Discuss the differences across these three different types of brands.
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Global Business Today

ISBN: 978-1259686696

10th edition

Authors: Charles W. L. Hill Dr, G. Tomas M. Hult

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