According to Porters discussion of industry analysis, is Pepsi Cola a substitute for Coca-Cola?

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According to Porter’s discussion of industry analysis, is Pepsi Cola a substitute for Coca-Cola?

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Strategic Management And Business Policy Toward Global Sustainability

ISBN: 9780132153225

13th Edition

Authors: Thomas L. Wheelen, J. David Hunger

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Question Posted: Nov 19, 2012 06:28 AM

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According to Porters discussion of industry analysis, is Pepsi Cola a substitute for Coca-Cola?

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Since Coke and Pepsi are both colas most people think of them as substitutes for o...View the full answer

Strategic Management And Business Policy Toward Global Sustainability

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