Adam Copeland is a venture capitalist facing two alternative investment opportunities. He intends to invest $1 million in a start-up firm. He is nervous, however, about future economic volatility. He asks you to analyze the following financial data for the past year's operations of the two firms he is considering and give him some business advice.

Required
a. Use the contribution margin approach to compute the operating leverage for each firm.
b. If the economy expands in coming years, Wells and Bells will both enjoy a 10 percent per year increase in sales, assuming that the selling price remains unchanged. Compute the change in net income for each firm in dollar amount and in percentage. (Note: Since the number of units increases, both revenue and variable cost will increase.)
c. If the economy contracts in coming years, Wells and Bells will both suffer a 10 percent decrease in sales volume, assuming that the selling price remains unchanged. Compute the change in net income for each firm in dollar amount and in percentage. (Note: Since the number of units decreases, both total revenue and total variable cost will decrease.)
d. Write a memo to Adam Copeland with your analyses andadvice.

Company Name Wells Bells Variable cost per unit (a) Sales revenue (8,000 units x $28) Variable cost (8,000 units x a) Contribution mar Fixed cost Net income $224,000 (168 000) 56,000 25,000) S 31,000 S10.50 $224,000 (84,000 140,000 (109,000) S 31,000 gin