Question: Advertisers need to know which age groups are likely to see their ads. Purchasers of 120 copies of Cosmopolitan are shown by age group. (a)

Advertisers need to know which age groups are likely to see their ads. Purchasers of 120 copies of Cosmopolitan are shown by age group.
(a) Make a bar chart and describe it.
(b) Calculate expected frequencies for each class.
(c) Perform the chi-square test for a uniform distribution. At α = .01, does this sample contradict the assumption that reader- ship is uniformly distributed among these six age groups? (See J. Paul Peter and Jerry C. Olson, Consumer Behavior and Marketing Strategy, 9th ed. [McGraw-Hill, 2004], p. 300.)

Advertisers need to know which age groups are likely to

Purchaser Age Units Sold 18-24 25-34 35-44 45-54 55-64 65+ Total 381 28 19 16 10 120

Step by Step Solution

3.43 Rating (175 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Most purchasers are 1824 years of age Fewest bought by thos... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

485-M-S-C-S-T (431).docx

120 KBs Word File

Students Have Also Explored These Related Statistics Questions!