After a decade of astounding growth and prosperity, Americans were challenged by the economic downturn of the

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After a decade of astounding growth and prosperity, Americans were challenged by the economic downturn of the early 2000s. As a result, pricing became an issue for many consumers looking to pinch pennies. This was also true in areas where penny-pinching isn’t a common occurrence, like high-end retailers. Search the Wall Street Journal online archives (www.wsj.com) to find an article about pricing during a recession.
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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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