After buying a new car, a customer receives many pieces of direct mail such as a driving

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After buying a new car, a customer receives many pieces of direct mail such as a driving magazine or information on automobile care from the manufacturer. Explain why this is effect or ineffective communication.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:26 AM

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After buying a new car, a customer receives many pieces of direct mail such as a driving

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This is likely to be very effective communication as it co...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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