After you have studied Reading Between the Lines on pp. 98–99, answer the following questions.
a. Which demand is more price elastic and why: tomatoes in general or Florida winter tomatoes?
b. When cold weather destroyed the Florida crop and more tomatoes came from Mexico and greenhouses, what happened to the supply of tomatoes and the quantity of tomatoes supplied?
c. The news article says the “high demand has driven up prices” and “wholesalers are buying from Mexico.” What does this statement mean? Did demand increase? Did it decrease? Is the news article correct?
d. Reggie Brown says “We’re obviously losing market share to Mexico, and there’s always a price to pay to get the customer to get back into the Florida market.” What does he mean and what does that imply about the elasticity of demand for Florida tomatoes when the price rises and when the price falls?