Question: Amazon.com announced in a May 19, 2011, news release that the company was selling more Kindle books than traditional print books. From their first sales
Required
a. What is Amazon.com’s sales mix of Kindle ebooks to print books?
b. How do you think the contribution margin on a Kindle ebook compares to the contribution margin of a print book?
c. As Amazon.com’s sales mix approaches the 2 to 1 sales mix of Kindle ebooks to print books at Amazon.co.uk, what will likely happen to the breakeven point?
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