American Airlines, through the use of its SABRE reservation system, realized the potential of yield management. Through such a system, it monitored the status of its upcoming flights and competitors' flights continuously to make pricing and allocation decisions on unsold seats.
(a) Discuss the impact of this on customer satisfaction.
(b) Could it lead to customer dissatisfaction?
(c) What is a possible objective function to be optimized?
(d) Could such yield management practices be used in other industries? Explain through specifics.