An article in Marketing News (T. T. Semon, Consider a Statistical Insignificance Test, Marketing News, February 1,
Question:
a. State, in statistical terms, the null and alternative hypotheses for this example.
b. Explain the risks associated with Type I and Type II errors in this case.
c. What would be the consequences if you rejected the null hypothesis for a p-value of 0.22?
d. Why do you think the article suggested raising the value of ?
e. What would you do in this situation?
f. What is your answer in (e) if the p-value equals 0.12? What if it equals 0.06?
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Related Book For
Basic Business Statistics Concepts And Applications
ISBN: 9780132168380
12th Edition
Authors: Mark L. Berenson, David M. Levine, Timothy C. Krehbiel
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