Question: Analysts give Procter & Gamble, the consumer products firm, an equity beta of 0.65.The risk-free rate is 4.0 percent. An analyst calculates an equity cost

Analysts give Procter & Gamble, the consumer products firm, an equity beta of 0.65.The risk-free rate is 4.0 percent. An analyst calculates an equity cost of capital for the firm of 7.9 percent using the capital asset pricing model (CAPM). 'What market risk premium is she assuming?

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