Analyze the technology issues surrounding privacy, copyright and ethics. Discuss how you would handle each issue. Include
Question:
Issues:
1. An employee is designing a marketing campaign for a small business. They show you the layout of the campaign that includes video downloaded from YouTube and Vimeo. Since this will be used for commercial purposes, what do you say to the employee?
2. The leadership of a median sized computer supply company tells you that he is concerned that someone is trying to steal company secrets. Therefore, he has started monitoring all employee email. What do you say?
3. A software developer has designed a new software product that will have a major impact on the market. He designed this software on his own time but within the company's premises and using their hardware. What issues does this present?
4. While working on a consulting contract for a large medical complex, you notice that many of the staff is taking pictures of patients and other staff that they later upload to their Facebook. What issues does this present?
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Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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