Question: Ancient Book Company has a problem with new book projects. Even when others are aware that a book is far behind schedule and may engender

Ancient Book Company has a problem with new book projects. Even when others are aware that a book is far behind schedule and may engender little public interest, sponsoring editors are reluctant to terminate contracts with authors whom they have signed. The result is that editors invest more time with these projects than on more fruitful projects. Describe two methods that Ancient Book Company can use to minimize this problem, which is a form of escalation of commitment.

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