Question: Apple's product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale

Apple's product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.
For reference, review the supplemental article titled, "Competitive Strategy", which discusses Michael Porter's Five Forces.

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