Are headlines are more important for gaining attention or reinforcing awareness?
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The most important function or role of the headline is to attract the readers attention and make the...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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