As discussed in the chapter, context is a critical part of the media planning equation. To better understand context effects, obtain recent copies of the following magazines: Sports Illustrated, In Style, and The New Yorker. For each magazine, what are the primary types of brands, products, and services advertised? What similarities do you find between brands and their ad messages? What social meaning does the magazine itself lend to the advertisers? Also list five examples of brands, products, or services you would least expect to advertise in each magazine and explain why.