Assign one or more levels of the hierarchy of needs and the motives described in Figure 45
Question:
Assign one or more levels of the hierarchy of needs and the motives described in Figure 4–5 to the following products:
(a) Life insurance,
(b) Cosmetics,
(c) The Wall Street Journal, and
(d) Hamburgers.
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a Life Insurance It is safety need As insurance is made for the purpose of gaining different kinds ...View the full answer
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Related Book For
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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