Assume Ginas budget of $16,000 in monthly revenue is based on an estimated 2% market share. Actual
Question:
Assume Gina’s budget of $16,000 in monthly revenue is based on an estimated 2% market share. Actual market size for the month, based on industry data, was $1,250,000 in revenue.
Required:
Compute Gina’s market size variance and market share variance for the most recent month.
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From Appendix B we know that Market Share Variance Actual Market Size Actual Market Share Budgeted Market Share Budgeted Unit Contribution Margin Mark...View the full answer
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Related Book For
Managerial accounting
ISBN: 978-0471467854
1st edition
Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin
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