Assume that the defendant had actually conducted scientific studies, but the results were inconclusive. How might the judge have ruled in that situation?

QT, Inc., heavily promoted the Q-Ray Ionized Bracelet on television infomercials and on its Web site. In its promotions, the company claimed that the bracelets offered immediate and significant or complete pain relief and could cure chronic pain. At trial, the U.S. district court labeled all such claims fraudulent, forbade further promotional claims, and ordered the company to pay $16 million, plus interest, into a fund to be distributed to customers. QT appealed to the U.S. Court of Appeals for the Seventh Circuit.