Assume that you are the chief executive officer for Gold Kist Inc., a national poultry producer. The company’s operations include hatching chickens through the use of breeder stock and feeding, raising, and processing the mature chicks into finished products. The finished products include breaded chicken nuggets and patties and deboned, skinless, and marinated chicken. Gold Kist sells its products to schools, military services, fast food chains, and grocery stores. In groups of four or five, discuss the following business emphasis and risk issues:
1. In a commodity business like poultry production, what do you think is the dominant business emphasis? What are the implications in this dominant emphasis for how you would run Gold Kist?
2. Identify at least two major business risks for operating Gold Kist.
3. How could Gold Kist try to differentiate its products?