Assume you are involved in price planning for a manufacturer of backpacks who sells to consumers through
Question:
(a) Describe two market segments that should be charged different prices for these items. Explain why different prices would be appropriate.
(b) Suggest two types of price-segmentation fences that would make possible charging each segment a different price.
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a One market segment would be high school and college students who use backpacks every day to carry ...View the full answer
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Related Book For
Pricing Strategies A Marketing approach
ISBN: 978-1412964746
1st edition
Authors: Robert M. Schindler
Question Posted:
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