Baby boomers in America are aging. Describe how this might affect the marketing mix for the following:

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Baby boomers in America are aging. Describe how this might affect the marketing mix for the following:
Bally Total Fitness:
McDonald’s:
Whirlpool Corporation:
The State of Florida:
Target stores:

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:43 AM

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Baby boomers in America are aging. Describe how this might affect the marketing mix for the following:

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May increase demand as boomers try to avoid aging but then it may decline if we give up the ques...View the full answer

Marketing

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