Based on a clients requirements of a confidence interval of 99.74 percent and acceptable sampling error of

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Based on a client’s requirements of a confidence interval of 99.74 percent and acceptable sampling error of 2 percent, a sample size of 500 was calculated. The cost to the client is estimated at $20,000. The client replies that the budget for this project is $17,000. What are the alternatives?
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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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