Question: Based on the information in this case and at Starbucks' Web site (www.starbucks.com) describe the market segment(s) to which the firm appeals. What attracts the

Based on the information in this case and at Starbucks' Web site (www.starbucks.com) describe the market segment(s) to which the firm appeals. What attracts the segment(s) to Starbucks?

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