Based on the information in this case and at Starbucks' Web site (www.starbucks.com) describe the market segment(s)
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Starbucks appeals to consumers who desire highquality freshlybrewed coffees cold beverages premium ...View the full answer
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Related Book For 
Retail Management A Strategic Approach
ISBN: 978-0132720823
12th edition
Authors: Barry R. Berman, Joel R. Evans
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