# Before launching its Buyers' Assurance Program, American Express wanted to estimate the proportion of cardholders who would

## Question:

Before launching its Buyers' Assurance Program, American Express wanted to estimate the proportion of cardholders who would be interested in this automatic insurance coverage plan. A random sample of 250 American Express cardholders was selected and sent questionnaires. The results were that 121 people in the sample expressed interest in the plan. Give a 99% confidence interval for the proportion of all interested American Express cardholders.

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**Related Book For**

## Complete Business Statistics

**ISBN:** 9780077239695

7th Edition

**Authors:** Amir Aczel, Jayavel Sounderpandian