Before selling a product or service, most successful firms throughout the world create marketing strategies, goals, and objectives. These crucial marketing goals and objectives provide a road map for the entire organization as they strive to satisfy the needs of customers and prospective customers in selecting target markets.
Conduct a marketing strategy analysis of your company or your division in a larger company:
• Search in the Library.
• Determine whether the business will meet its marketing goals and objectives from your analysis.
Present your findings in analysis, including the following:
• Your conclusions of whether or not the company's current marketing plan is meeting the needs of its client base.
• Is the current marketing plan consistently adding new customers?
• Offer your analysis of how the marketing team's objectives are currently (or currently not) supporting the organization's objectives.
• Your estimation of whether or not current marketing strategies and tactics are supported and carried out by the company's employees.